20 product led growth examples to inspire your own strategy

Introduction

When it comes to growing your business, there’s no one-size-fits-all strategy. But if you’re looking for a powerful approach that puts your product front and center, product-led growth (PLG) might just be your golden ticket. Think about it: what’s more effective than letting your product do the talking? It’s not just a buzzword—it’s a smart way to engage users, boost adoption, and succeed in today’s competitive landscape.

So, what exactly is PLG? In a nutshell, it’s a strategy where the product itself drives customer acquisition, retention, and expansion. Instead of relying solely on sales teams or marketing campaigns, you let users experience the value firsthand. It’s like handing them the keys to the car and letting them take it for a spin. And when done right, the results can be huge. Companies like Slack, Canva, and Dropbox have absolutely nailed this approach, proving that PLG isn’t just a trend—it’s a game-changer.

But why does PLG resonate so deeply with users? For starters, it’s authentic. People want to see what they’re getting before they commit. It’s like trying on a pair of shoes—you wouldn’t buy them without walking around a bit first, right? PLG gives users that same freedom. Plus, it’s impactful because it builds trust and loyalty from the get-go. When users grab the reins and see the value for themselves, they’re more likely to stick around.

To give you a clearer picture, here are a few noteworthy benefits of PLG:

User-centric experience: It’s all about putting the user in control.
Scalability: Once the product is out there, it can grow organically.
Cost efficiency: Less reliance on traditional sales and marketing efforts.
Faster adoption: Users can onboard themselves without lengthy processes.

Now, you might be wondering, “How do I make PLG work for my business?” That’s where this blog comes in. We’ve gathered 20 product-led growth examples to inspire your own strategy. Whether you’re just starting out or looking to improve your current approach, these examples will provide the insights you need to succeed. So, let’s dive in and see how the pros are doing it—your next big idea might be just around the corner.

Core Principles of Product Led Growth

So, you’re intrigued by product-led growth (PLG) and want to know how it works. Let’s break it down to its fundamentals. At its core, PLG is about letting your product grab the spotlight and do the heavy lifting. But what does that actually mean? It’s not just about having a great product—it’s about designing an experience that engages users from the very first interaction. Think of it as a sparkling first date where the product makes an unforgettable impression.

One of the critical principles of PLG is user-centric design. This means your product should be intuitive, easy to use, and genuinely solve a problem. If users feel like they’re navigating a hazy maze, they’re likely to bounce. Ever tried using an app that felt like it was designed by aliens? Yeah, not fun. Your product should feel like a natural extension of your users’ workflow, not a stinky obstacle.

Another essential principle is self-serve onboarding. Users don’t want to sit through a gooey mess of tutorials or wait for a sales rep to walk them through every step. They want to dive in and explore on their own. Think of it like a buffet—let them grab what they need, when they need it. This not only boosts adoption but also empowers users to discover value at their own pace.

Here’s a noteworthy list of principles that make PLG effective:

Freemium or free trial models: Give users a taste of what’s possible.
- Pro tip: Make sure the free version is impactful enough to hook them.
Data-driven insights: Use analytics to understand user behavior and improve the experience.
Seamless upgrades: Make it easy for users to transition from free to paid plans.
Community and feedback loops: Engage users in shaping the product’s future.

Lastly, PLG thrives on continuous iteration. Your product isn’t a one-and-done deal—it’s a living, breathing entity that evolves with your users’ needs. Regularly gather feedback, test new features, and refine the experience. It’s like tending to a garden; you’ve got to stop the weeds and nurture the fluffy blooms to keep it thriving.

By embracing these principles, you’re not just building a product—you’re creating a captivating journey that users can’t help but engage with. So, ready to put these ideas into action? Let’s move on to some fascinating examples that’ll inspire your own PLG strategy.

SaaS Companies Leading the PLG Movement

When it comes to product-led growth (PLG), SaaS companies are absolutely crushing it. Why? Because their products are designed to be self-serve, scalable, and impactful from the get-go. Think about it: you don’t need a sales rep to explain how to use Slack or Canva—the products speak for themselves. It’s no wonder these companies have become powerful examples of PLG in action.

Take Slack, for instance. It’s not just a messaging app; it’s a sparkling example of how to engage users from day one. Slack’s freemium model lets teams dive in without commitment, and its intuitive design makes onboarding a breeze. Users grab the value immediately, and before they know it, they’re upgrading to paid plans. It’s a smart way to boost adoption and retention.

Then there’s Canva, the design platform that’s definitely changed the game. Canva’s free version is genuinely useful, offering enough features to hook users while leaving room for premium upgrades. Its captivating interface and seamless user experience make it a noteworthy PLG success story. Plus, Canva’s community-driven approach keeps users coming back for more.

Let’s not forget Zoom, which essentially became a household name overnight. Zoom’s free tier allowed users to experience its effective video conferencing tools without barriers. When the pandemic hit, Zoom’s PLG strategy significantly paid off, as millions of users engaged with the platform and upgraded to paid plans. It’s a huge testament to the power of letting the product lead the way.

Here’s a quick look at what makes these SaaS companies fascinating PLG leaders:

Freemium models: Offer real value upfront to hook users.
- Pro tip: Ensure the free version is impactful enough to drive upgrades.
Intuitive design: Make it easy for users to onboard themselves.
Scalability: Build products that grow with user needs.
Community engagement: Foster loyalty through feedback and collaboration.

But it’s not just about the big players. Smaller SaaS companies are also succeeding with PLG. For example, Notion has remarkably built a loyal following by offering a flexible, all-in-one workspace. Its free plan is thoughtful and genuine, allowing users to explore its potential before committing. It’s a compelling reminder that PLG isn’t just for the giants—it’s for anyone with a smart strategy.

So, what can you learn from these SaaS companies? Fundamentally, it’s about creating a product that resonates with users and lets them experience its value firsthand. Whether you’re a startup or an established player, PLG can improve your growth trajectory. Ready to take inspiration from the pros? Your next big move could be just around the corner.

E-commerce and Retail PLG Success Stories

When you think of product-led growth (PLG), e-commerce and retail might not be the first industries that come to mind. But guess what? They’re absolutely killing it with PLG strategies. These businesses are smartly letting their products do the talking, and the results are huge. From seamless shopping experiences to captivating free trials, e-commerce and retail are proving that PLG isn’t just for SaaS companies—it’s for anyone with a genuine product to offer.

Take Warby Parker, for example. They’ve essentially redefined how we buy glasses. Instead of forcing customers to commit to a pair without trying them on, Warby Parker offers a thoughtful home try-on program. You grab five frames, test them out, and send back what you don’t like. It’s a powerful way to engage users and build trust. Plus, it’s impactful because it removes the gloomy uncertainty of online shopping. No wonder they’ve succeeded in building a loyal customer base.

Then there’s Casper, the mattress company that’s definitely changed the game. Casper’s smart 100-night trial lets you sleep on their mattress risk-free. If you don’t love it, they’ll stop the hassle and pick it up—no questions asked. This authentic approach resonates with customers who are tired of stinky return policies. It’s a compelling example of how PLG can boost confidence and drive sales.

Here’s a quick look at what makes these e-commerce and retail PLG strategies fascinating:

Risk-free trials: Let customers experience the product without commitment.
- Pro tip: Make the return process seamless to build trust.
Personalized experiences: Use data to tailor recommendations and improve satisfaction.
Community engagement: Foster loyalty through user reviews and social proof.
Scalable solutions: Design products that grow with customer needs.

But it’s not just about the big names. Smaller brands are also succeeding with PLG. For instance, Glossier has remarkably built a beauty empire by listening to its community. Their products are genuinely inspired by customer feedback, and their captivating marketing makes users feel like part of the brand. It’s a noteworthy reminder that PLG can work for businesses of any size.

So, what’s the takeaway? Fundamentally, it’s about creating an experience that lets customers engage with your product on their terms. Whether it’s a free trial, a home try-on, or a thoughtful return policy, PLG can significantly improve your e-commerce or retail strategy. Ready to take inspiration from these success stories? Your next big move could be just around the corner.

PLG in the Gaming and Entertainment Industry

When it comes to product-led growth (PLG), the gaming and entertainment industry is absolutely nailing it. Think about it: what’s more effective than letting users dive into a game or stream a show to experience the value firsthand? It’s a smart way to engage audiences and keep them coming back for more. From freemium models to captivating in-app purchases, this industry knows how to boost adoption and retention like no other.

Take Fortnite, for example. This powerful game has remarkably mastered the art of PLG. Its free-to-play model lets anyone jump in and start building, battling, and exploring. But here’s the critical part: Fortnite’s in-game purchases, like skins and emotes, are so genuine and impactful that players can’t resist spending. It’s not just about the game—it’s about the sparkling experience and the community that comes with it. This thoughtful approach has turned Fortnite into a huge cultural phenomenon.

Then there’s Spotify, which has definitely changed how we consume music. Spotify’s freemium model gives users access to a fascinating library of songs, with ads sprinkled in. But once you experience the serene ad-free version, upgrading feels like a no-brainer. It’s a compelling example of how PLG can improve user satisfaction and drive conversions. Plus, Spotify’s personalized playlists resonate deeply with listeners, making the platform feel authentic and tailored.

Here’s a quick look at what makes PLG noteworthy in gaming and entertainment:

Freemium models: Let users experience the product before committing.
- Pro tip: Ensure the free version is impactful enough to hook them.
In-app purchases: Offer genuine value that enhances the experience.
Personalization: Use data to engage users with tailored content.
Community building: Foster loyalty through shared experiences and social features.

But it’s not just about the big players. Smaller studios and platforms are also succeeding with PLG. For instance, Among Us became a roaring success by offering a simple, free-to-play game that’s captivating and easy to share with friends. Its thoughtful design and engaging gameplay made it a huge hit, proving that PLG can work for indie developers too.

So, what’s the takeaway? Fundamentally, it’s about creating an experience that lets users grab the value on their own terms. Whether it’s a free game, a streaming service, or an intriguing in-app purchase, PLG can significantly improve your strategy in the gaming and entertainment industry. Ready to take inspiration from these fascinating examples? Your next big move could be just around the corner.

Fintech Companies Embracing PLG

When you think of fintech, what comes to mind? Probably hazy terms like “blockchain” or “digital wallets.” But here’s the surprising part: fintech companies are absolutely embracing product-led growth (PLG) to engage users and succeed in a crowded market. It’s not just about flashy tech—it’s about creating impactful experiences that let users grab the value themselves. And trust me, the results are huge.

Take Robinhood, for example. This powerful trading platform has remarkably democratized investing by making it accessible to everyone. Robinhood’s freemium model lets users trade stocks, ETFs, and even cryptocurrencies without commission fees. It’s a smart way to boost adoption, especially for first-time investors. Plus, its captivating interface and seamless onboarding process make it genuinely easy to use. No wonder it’s become a big name in fintech.

Then there’s Revolut, which has definitely changed how we think about banking. Revolut’s free tier offers thoughtful features like currency exchange and budgeting tools, while its premium plans provide even more value. The best part? Users can improve their experience by upgrading directly within the app. It’s a compelling example of how PLG can resonate with users and drive conversions.

Here’s a quick look at what makes fintech PLG strategies noteworthy:

Freemium models: Offer authentic value upfront to hook users.
- Pro tip: Ensure the free version is impactful enough to drive upgrades.
Seamless onboarding: Make it easy for users to start using the product.
In-app upgrades: Let users engage with premium features without friction.
Personalization: Use data to tailor the experience to individual needs.

But it’s not just about the big players. Smaller fintech startups are also succeeding with PLG. For instance, Chime has remarkably built a loyal following by offering fee-free banking and early direct deposits. Its genuine focus on user needs has made it a fascinating example of PLG in action. It’s a critical reminder that PLG isn’t just for the giants—it’s for anyone with a smart strategy.

So, what’s the takeaway? Fundamentally, it’s about creating a product that lets users experience its value firsthand. Whether it’s a trading app, a digital bank, or a budgeting tool, PLG can significantly improve your fintech strategy. Ready to take inspiration from these captivating examples? Your next big move could be just around the corner.

PLG in Health and Wellness

When it comes to health and wellness, product-led growth (PLG) is absolutely transforming how people engage with fitness, nutrition, and mental well-being. Think about it: what’s more effective than letting users experience the benefits of a product firsthand? Whether it’s a fitness app or a mindfulness platform, PLG is smartly putting the power in users’ hands—and the results are huge.

Take Peloton, for example. This powerful fitness brand has remarkably redefined home workouts. Peloton’s free trial lets users grab a bike or try their app without commitment, giving them a taste of the captivating classes and community. Once they’re hooked, upgrading to a full membership feels like a no-brainer. It’s a thoughtful approach that resonates with users who want flexibility and results.

Then there’s Headspace, the mindfulness app that’s definitely changed how we think about mental health. Headspace’s free tier offers genuine value with guided meditations and sleep aids, while its premium plans provide deeper content. The best part? Users can improve their experience at their own pace, making it a compelling example of PLG in action. It’s not just an app—it’s a serene journey toward well-being.

Here’s a quick look at what makes PLG noteworthy in health and wellness:

Free trials or freemium models: Let users experience the product before committing.
- Pro tip: Ensure the free version is impactful enough to drive upgrades.
Personalization: Use data to tailor workouts, meal plans, or meditations to individual needs.
Community engagement: Foster loyalty through challenges, forums, or social features.
Seamless upgrades: Make it easy for users to transition from free to paid plans.

But it’s not just about the big names. Smaller brands are also succeeding with PLG. For instance, MyFitnessPal has fascinatingly built a loyal following by offering a free calorie tracker with authentic value. Its premium features, like macro tracking and meal planning, boost the experience for those who want more. It’s a critical reminder that PLG can work for businesses of any size.

So, what’s the takeaway? Fundamentally, it’s about creating an experience that lets users engage with your product on their terms. Whether it’s a fitness app, a meditation platform, or a nutrition tracker, PLG can significantly improve your strategy in the health and wellness space. Ready to take inspiration from these captivating examples? Your next big move could be just around the corner.

Emerging PLG Trends in B2B and Enterprise

When you think of product-led growth (PLG), B2B and enterprise might not be the first sectors that come to mind. But here’s the surprising part: they’re absolutely embracing PLG, and it’s huge. Why? Because even in complex industries, letting the product grab the spotlight is a smart way to engage users and succeed. It’s not just about flashy demos or lengthy sales pitches—it’s about genuine value that users can experience firsthand.

Take Slack (yes, again!). While it’s a SaaS darling, Slack’s PLG strategy has remarkably reshaped how enterprises adopt tools. Teams can grab the free version, test it out, and improve their workflows without needing a sales rep to hold their hand. It’s a critical reminder that even in B2B, simplicity and self-serve models resonate deeply.

Then there’s Notion, which has definitely changed how teams collaborate. Notion’s freemium model lets enterprises engage with its flexible workspace without commitment. As teams boost their productivity, upgrading to premium plans feels like a natural next step. It’s a compelling example of how PLG can improve adoption in enterprise settings.

Here’s a quick look at the noteworthy PLG trends shaping B2B and enterprise:

Freemium models with enterprise-grade features: Offer authentic value upfront to hook users.
- Pro tip: Ensure the free version is impactful enough to drive upgrades.
Self-serve onboarding: Make it easy for teams to grab the reins and start using the product.
Scalable solutions: Design products that grow with business needs.
Community-driven feedback loops: Foster loyalty by involving users in shaping the product’s future.

But it’s not just about the big names. Smaller B2B startups are also succeeding with PLG. For instance, Airtable has fascinatingly built a loyal following by offering a captivating blend of spreadsheets and databases. Its free tier is thoughtful and genuine, allowing teams to explore its potential before committing. It’s a critical reminder that PLG isn’t just for the giants—it’s for anyone with a smart strategy.

So, what’s the takeaway? Fundamentally, it’s about creating a product that lets users experience its value on their terms. Whether it’s a collaboration tool, a CRM, or a project management platform, PLG can significantly improve your B2B or enterprise strategy. Ready to take inspiration from these captivating examples? Your next big move could be just around the corner.

Lesser-Known PLG Gems

When it comes to product-led growth (PLG), the spotlight often shines on the big names like Slack or Canva. But here’s the surprising part: there’s a whole world of lesser-known companies absolutely crushing it with PLG strategies. These hidden gems are smartly leveraging their products to engage users, boost adoption, and succeed in their respective niches. Let’s dive into a few captivating examples that might just inspire your next move.

Take Loom, for instance. This powerful video messaging tool has remarkably simplified communication for teams. Loom’s free tier lets users grab the value immediately by recording and sharing videos without barriers. Its thoughtful design and seamless onboarding make it genuinely easy to use, and the impactful results often lead to upgrades. It’s a compelling reminder that PLG isn’t just for the giants—it’s for anyone with a smart strategy.

Then there’s Carrd, a platform that’s definitely changing how we think about simple websites. Carrd’s freemium model offers authentic value with its one-page site builder, making it fascinating for personal projects or small businesses. As users improve their sites and need more features, upgrading feels like a natural next step. It’s a critical example of how PLG can resonate with users who crave simplicity and flexibility.

Here’s a quick look at what makes these lesser-known PLG gems noteworthy:

Freemium models with real value: Offer impactful features upfront to hook users.
- Pro tip: Ensure the free version is genuine enough to drive upgrades.
Intuitive design: Make it easy for users to grab the reins and start using the product.
Scalable solutions: Build products that grow with user needs.
Community engagement: Foster loyalty through feedback and collaboration.

But it’s not just about SaaS tools. Calendly, the scheduling app, has fascinatingly built a loyal following by offering a serene way to manage appointments. Its free tier is thoughtful and effective, allowing users to experience the convenience before committing. It’s a critical reminder that PLG can work for businesses of any size—even those in seemingly gloomy industries like scheduling.

So, what’s the takeaway? Fundamentally, it’s about creating a product that lets users experience its value on their terms. Whether it’s a video tool, a website builder, or a scheduling app, PLG can significantly improve your strategy. Ready to take inspiration from these captivating examples? Your next big move could be just around the corner.

10. Conclusion

So, here we are—at the end of our journey through 20 product-led growth examples that can inspire your own strategy. From SaaS giants to lesser-known gems, we’ve seen how powerful it can be to let your product do the talking. It’s not just a smart approach; it’s a genuine way to engage users, boost adoption, and succeed in today’s competitive landscape.

What’s the critical takeaway? PLG isn’t about flashy marketing or aggressive sales tactics. It’s about creating a product that resonates with users from the very first interaction. Whether it’s a freemium model, a seamless onboarding process, or a captivating free trial, the goal is the same: let users experience the value for themselves. When they grab the reins and see what your product can do, they’re more likely to stick around—and even improve their experience by upgrading.

Here’s a quick recap of what makes PLG so impactful:

User-centric design: Put the user in control and make the experience intuitive.
Freemium or free trials: Give users a taste of what’s possible without commitment.
Scalability: Build products that grow with user needs.
Community engagement: Foster loyalty through feedback and collaboration.

But let’s be honest—PLG isn’t a magic wand. It requires thoughtful planning, continuous iteration, and a deep understanding of your users. The examples we’ve explored show that when done right, PLG can be a huge game-changer for businesses of all sizes. Whether you’re in SaaS, e-commerce, fintech, or even health and wellness, there’s a PLG strategy that can work for you.

So, what’s next? Take a moment to reflect on these examples and think about how you can apply PLG principles to your own product. Maybe it’s simplifying your onboarding process or offering a sparkling free trial. Whatever it is, remember that the fundamentals remain the same: let your product shine, and the users will follow.

Ready to take the leap? Your next big idea might be just around the corner. Here’s to creating captivating experiences and succeeding with product-led growth!